Privacy Policy
How we handle personal data
This Privacy Policy explains how NovaGuide AI Ltd collects and uses personal data when you visit our website, contact us, or request services. We aim to keep data collection minimal, transparent, and aligned with UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Controller and contact
NovaGuide AI Ltd, 14 Great Marlborough Street, London, W1F 7HS, United Kingdom
Email: [email protected] | Phone: +44 20 7183 4520
Last updated: 9 February 2026
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What we collect
We collect only data that helps us operate the website and respond to requests. If you email us or use the contact form, you choose what information to share. Please avoid sending sensitive personal data. If a service engagement requires additional data handling, we will agree the scope in writing.
Information you provide
- Name, email, and optional phone number
- Message content and service interests
- Any details you choose to include
Information collected automatically
- Basic device and browser information
- Approximate location derived from IP (city-level)
- Pages viewed and interactions (if you accept optional cookies)
How we use your data and legal bases
Responding to enquiries
We use your contact details and message to respond and, if requested, to discuss services. Legal basis: legitimate interests, and in some cases taking steps at your request prior to entering into a contract.
Delivering services
If you become a client, we process data necessary to provide the agreed services and manage billing. Legal basis: performance of a contract and legal obligation.
Website operation and security
We process limited technical data to keep the site secure and functioning. Legal basis: legitimate interests.
Optional analytics cookies
If enabled, we use aggregated analytics to understand which content is most helpful. Legal basis: consent, which you can withdraw by rejecting cookies in the cookie panel on your device.
Cookies
Cookies are small files stored on your device. We use essential cookies to remember basic preferences required for site operation, and we may use optional analytics cookies if you consent. The cookie panel allows you to accept or reject optional cookies. Essential cookies are set because they are necessary for the site to work.
Cookie categories
- Essential: required for basic functionality and security.
- Optional analytics: helps us understand content usage in aggregate.
Sharing and transfers
We do not sell your personal data. We may share data with service providers who help us operate the website and email systems, under contracts that require appropriate security and confidentiality. If data is transferred outside the UK, we use safeguards such as the UK International Data Transfer Agreement or other lawful mechanisms.
If you become a client, additional sharing may occur only as necessary to deliver services and comply with legal obligations. We will outline relevant details in client documentation.
Retention and security
We keep personal data only as long as needed for the purposes described in this policy. Enquiry emails are typically retained for up to 24 months to maintain context for follow-up. Client records may be retained longer to meet legal and accounting requirements. We use reasonable technical and organisational measures designed to protect personal data, including access controls and secure communication practices.
Your rights
You may have rights under UK GDPR, including the right to access, correct, or delete your personal data, to restrict or object to processing, and to data portability. Where processing is based on consent, you can withdraw consent at any time. To exercise your rights, contact us at [email protected]. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Children
Our website and services are intended for a general professional audience and are not targeted at children. We do not knowingly collect personal data from children.
Changes to this policy
We may update this policy to reflect changes in law, technology, or our practices. When we update it, we will revise the “Last updated” date at the top of this page.